About Me
I’m Rob Dawson, the founder of You Better Coaching.
I truly believe that people already have more capability, clarity, and direction within them than they realise. I enjoy helping bring that to the surface.
Most of my working life has been spent as an arborist and rope access technician. The work has required me to challenge myself both physically and in terms of leadership and interpersonal skills.
Over time, I found myself stepping into leadership roles and later coaching and mentoring other arborists. Seeing the impact that coaching could have—on confidence, decision-making, and overall quality of life—sparked something in me. It wasn’t just practical; it made meaningful change to people’s lives.
That experience led me to formally study with the International Coaching Community and more recently enroll as a student on the Prekure Master Health Coach course. This study builds on what I had already learned through years of hands-on work, leadership, and personal development.
Health and wellbeing have been a constant thread throughout my life. Early in my career, the physical demands of arboriculture were starting to take a toll. Learning how to move well—through practices like Pilates and yoga—completely changed that trajectory. What once felt like wear and tear became something sustainable. Workdays became a form of training, rather than something to recover from.
I’ve also experienced the challenges of running a business. Founding and operating my own tree maintenance company gave me a clear view of what it takes to pursue success while trying to stay connected to the life you actually want to live—and the people you want to share it with.
Out of these experiences, I developed a small team leadership program. It’s built around the tools, perspectives, and lessons I wish I’d had when I first stepped into leadership. I’ve since worked with emerging leaders and seen how this kind of work can positively affect not just how people lead, but how they live.
At the heart of everything I do is a focus on living well now—not at some point in the future.
In 2006, I watched my mum die of cancer at 54. As I get closer to that age myself, the message has only become clearer: life isn’t something to put off.
My hope for the people I work with is that we can uncover what matters most to them, draw on the strengths they already have, and use that to build a way of living that feels honest, meaningful, and sustainable.